As a lawyer, you HAVE to know how to bring in business.
Period. End of story.
There are no exceptions and no alternatives.
You have to be a rainmaker.
- Hate the idea of selling yourself or your services
- Are frustrated about the process of building a business
- Have extremely high standards for everything you do
- Are looking for a competitive edge
Get immediate access to recordings from the inaugural…
Legal Rainmaking Virtual Symposium
Ten interviews to help you grow your practice, ethically & effectively.
In this economy, your business needs to be built to survive–if not thrive.
Actively recruiting clients doesn’t make you the equivalent of an ambulance chaser.
This symposium will teach you how to bring in business for your practice and STILL be able to look at yourself in the mirror every morning.
When it comes to business development, there’s no silver bullet.
You’ve probably been told that, if you leverage social media in the right way, you’ll be rolling in sales. Or, if you network effectively, you’ll be rolling in sales.
But there’s MORE than ONE thing that goes into effectively building a business… And most lawyers haven’t been trained in any of these topics!
In these recordings (from the live Virtual Symposium conducted June 24-28, 2013), you’ll learn…
- How website design and content can help you actively grow your practice
- How to leverage technology to build your business effectively and efficiently
- How to differentiate yourself from other lawyers
- The right way to set goals and organize your time
- How video marketing can help you build a rapport with prospective clients
- What small firms can learn from how big law firms develop their business (and vice versa)
- How to find enough time and energy in your day to do everything that you need to do
Don’t miss this ground-breaking opportunity to hear from ten leading experts in their respective fields.
Get immediate access to the recordings, all geared towards helping you take positive action RIGHT AWAY.
If you can’t make it to the main event, recordings will be available in perpetuity to all who register and at no cost to you.
This is a not-to-be-missed lineup!
Gina Trimarco, Trainer & President of Carolina Improv Company
Improv(e) Your Book of Business
Most people cringe at the word “improv” and automatically think comedy. They also think that only “other people” can improvise and they would never attempt such a crazy thing. But the reality is that improv is an innate, soft skill that everyone has. It’s not about getting up and being funny’ it’s about IMPROVISING with each situation and relationship differently. When we use our improv skills we quickly build better relationships, ideas and BOOKS! Join Gina Trimarco Cligrow to learn:
- How to build your book by building relationships
- How to build relationships and improve communication skills
- How to improve and use your innate ability to improvise to build business without thinking improv is only for the performers on Saturday Night Live
About Gina: Gina Trimarco Cligrow has 20 years of experience in marketing, organizational management and training and is a graduate of DePaul University with a B.A. in Communications. She works one-on-one with clients in improving their communication and presentation skills in addition to customizing training programs for organizations. Her company also provides weekly classes in Myrtle Beach for the general public, with many attorneys attending. Gina completed “The Art of Telling Our Clients’ Story” workshop taught by numerous trial lawyers, including Joane Garcia Colson, Mary Peckham, Fredilyn Sison, Carl Bettinger and Charles Abourezk, attended by 35 lawyers who provided additional insight and coaching in this area. In addition, she is a graduate of The Player’s Workshop of The Second City and has attended The Second City Conservatory and the DSI Comedy Training Center, all of which have provided her with experience in improvisational performance and training in the areas of leadership, sales, customer service, and teambuilding.
Nancy Fox, The Business Fox
Targeted Networking: How To Turn Business Cards Into High End Leads & Clients for Lawyers
- Identify exactly who your ideal client is
- Choose the right groups (research required!)
- Network with a strategy and a structure
About Nancy: Nancy Fox is the founder and President of The Business Fox, a business consulting and training company specializing in guiding law, accounting, and service business firms through smarter networking and business development and niche marketing strategies.
The Business Fox approach to business development and growth is grounded in providing professionals and business people with the skills to attract and build the right business relationships. Nancy is the creator of The Foxology System: Four Quadrants of Breakthrough Success, and T.O.P.P. Networking Training, Targeted Opportunities for Powerful Professionals, an exclusive program for targeted business networking and lead generation.
With over two decades as a marketing executive at major organizations such as Warnaco and VF Corporation, Nancy has brought her business development and marketing expertise to professional service firms and organizations including Sheppard Mulling Richter & Hampton, Latham & Watkins, Citrin Cooperman & Company, Great Banc Trust, Whole Foods Market, Betsey Johnson, The Toy Industry Association, Berlex Laboratories, and The City of New York.
Nancy is the author of two books, “Make Rain Without the Pain” a guide for client attraction strategies for professionals and “Network Like a Fox™”, a targeted approach to meeting and melding with the right people for professional and personal success, in personal and online.
Andrea Cannavina, LegalTypist
Technology Timesavers: More Productivity Means More Business
- What resources are available to help stressed-out lawyers get their workload handled, without driving themselves into the ground
- How to outsource administrative work effectively and ethically
- How to tame your email inbox once and for all
About Andrea: Andrea Cannavina is a Legal Virtual Assistant specializing in helping overworked professionals understand how to get the old fashioned work done, securely, using technology of today. For some, Andrea is the person they bounce ideas off of; others she gives specific tech recommendation, account set up, management and/or administration; and still others she helps get organized so they stop wasting so much time looking for things.
DAFT is the system developed by Andrea to get and keep her email inbox and “stuff” organized.
Andrea has lectured for national associations on technology, security, and confidentiality concerns in the digital world; working remotely; and getting and maintaining a professional digital presence.
Barbara Skutch Mays and Leslie Walden, It’s Time to Get Organized
On Your Mark, Get Set, Goal
- What all successful business executives know about the value of setting goals
- How to set goals that keep you on track and moving forward
- How to break your goals down into manageable steps
About Barbara and Leslie: Leslie Walden and Barbara Skutch Mays are well-known productivity consultants and provide customized training and seminars on the topics of Organizing and Time Management. They have conducted programs for many corporations and professional organizations such as Georgia Association of Women Lawyers, Atlanta Bar Association, Consolidated Planning Corporation, Edward Jones, Sutherland, and the Financial Planning Association of Georgia. They provide continuing education credits to the accountants, attorneys, and financial planners attending their seminars. Recently they appeared in The Atlanta Journal-Constitution as experts on the subject of managing email.
Leslie Walden: Leslie, a Certified Professional Organizer®, is past president of the Georgia chapter of the National Association of Professional Organizers (NAPO) and a member of NAPO’s Golden Circle. She has appeared on CNN, Fox Television and radio. Prior to founding her own company, she spent more than 20 years as a marketing executive at major New York corporations where she developed strong organizational and management skills. She holds a masters degree in education from Columbia University and an MBA in marketing.
Barbara Skutch Mays: Barbara holds leadership positions with the Georgia chapter of the National Association of Professional Organizers (NAPO), serves on the Boards of Trustees of the Georgia chapter of the Crohn’s and Colitis Foundation of America, and of her synagogue. She is director of the Buckhead Women’s Business Group, a long-standing and successful networking organization. Before joining It’s Time To Get Organized, Barbara honed her time management and organizing skills creating marketing and promotional programs for corporations. Prior to that, she was one of the first female stockbrokers in Atlanta.
Fred Cohen, JD, Amicus Creative
Powerful Attorney Websites to Propel Your Practice
- How to ensure your site resonates with potential clients
- Increase exposure with search engine optimization
- Design faux pas to avoid
- Content and blogging tips
About Fred: My management and leadership experience spans across the information technology, legal and marketing sectors, from founding a tech startup which was acquired by a NASDAQ-traded company to practicing trusts and estates as a partner at a Long Island law firm.
In addition to my oversight functions as CEO of Amicus Creative Media, I lead the company’s programming team in the development of the company’s core technology including an array of exclusive features and site tools for attorney websites such as the Site Manager, LegalVault® secure document exchange system and content publication services.
Mark Wahlstrom, Legal Broadcast Network
Using Video to Supercharge Your Professional Practice
Most lawyers understand the power of video in the court room and production of evidence but totally neglect its use in the branding, marketing and imaging of their professional practice. There is a level of both fear and confusion about how to proceed with video, as most video to date is excessively expensive, embarrassingly amateur and not part of an integrated marketing campaign. Join Mark Wahlstrom, the CEO and Founder of The Legal Broadcast Network to learn:
- The vital importance in a new media/social media world of producing high quality, relevant and elevating video about you and your firm.
- The various means to ensure your video actually gets seen, shared and distributed so your current clients can appreciate the content and prospective clients can locate it thanks to excellent search engine placement.
- How to partner with video production and syndication firms that understand the legal marketing vertical and are professionally capable of elevating your status using video at a price that allows video to be an ongoing part of your vital marketing campaign.
About Mark: Over thirty years ago, realizing that a corporate environment was never going to satisfy my entrepreneurial nature, I made the decision to establish one of the first structured settlement planning firms in the country. Wahlstrom & Associates has since become one of the nations leading experts in the area of structured settlements, settlement negotiations, multi-claimant litigation and 468B trusts. My firm has focused exclusively on the financial and income planning needs of personal injury victims, parties in litigation and trial lawyers nationwide.
Over the next 20 years I searched for a way to reach out to and educate claimants, trial lawyers and other professionals as to the complex issues involved in settlement planning, large case negotiation, mass torts and taxable damage litigation. The answer to that search was the founding of The Legal Broadcast Network, LLC in 2005 as a privately held corporation dedicated entirely to building an online broadcast and networking platform for attorneys, settlement experts and others interested in a wide area of legal and financial issues related to the litigation through out the United States and around the world.
Through the merging of both a free and subscription based media platform, designed to appeal to the unique needs of attorneys, we now provide a full menu of in office video, audio or blog based broadcasting platforms that deliver news, education and commentary 24/7, The Legal Broadcast Network offers attorneys an unprecedented opportunity to partner with our studio and to promote their law practice, develop professional networks and to learn from experts in all areas of the law.
The network proved to be such a success that we expanded and renamed our holding company Sequence Media Group. Our dedicated team of media professionals provide niche, high impact, professional video channels, in office digital broadcasts, social media branding and search engine expertise to any professional practice or specialty.
Elizabeth Anderson, ElizabethAnderson.com
Increase Your Energy to Increase Your Business: How to End 4 PM Brain Fog, Stress Headaches, and Exhaustion
- Three quick things to eat that end 4 PM brain fog, so you can think clearly and get your work done fast
- Simple strategies to reduce stress in 60 seconds or less while sitting at your desk
- What specifically exercise does for your body and energy… And how to fit it into your schedule
About Elizabeth: Elizabeth Anderson is a weight loss and wellness expert for busy professionals. She helps executives, entrepreneurs, and corporations to create EASY SYSTEMS to support the most hectic lifestyles. Corporate clients include Infusionsoft, Sage Event Management, Suzanne Evans Coaching and more.
Elizabeth spent 10 years in the fitness/modeling industry working for clients including Weider & Gold’s gym. She also served as Mrs. Utah United States 2012.
Elizabeth is the mother of 4 children and has been married to her husband for 19 years.
Stephen Seckler, Seckler Legal Consulting and Coaching
The Legal Sales Life Cycle
- Where junior attorneys should focus their attention
- How midcareer attorneys can begin to cultivate important business relationships
- How more senior attorneys can build trusted relationships with clients and referral sources
About Stephen: Stephen Seckler is President of Seckler Legal Consulting and Coaching in Newton, Massachusetts. He has spent over 20 years helping lawyers and other professionals to advance their careers. Steve consults with small to mid-sized law professional services firms on marketing and business development and coaches individual attorneys at firms of all sizes on how to sell more effectively and how to overcome “fear of marketing”.
Steve spent the first part of his legal career at Massachusetts Continuing Legal Education where he designed hundreds of continuing education programs working with leaders of the Massachusetts bar. He then worked in legal recruiting for 13 years. He has coached hundreds of lawyers and other professionals on a variety of career and marketing issues. His coaching clients from from all segments of the legal community from senior partners at large firms to sole practitioners.
Stephen Seckler maintains a blog on career and marketing issues facing the legal community at Counsel to Counsel. It has twice been named to the ABA Journal’s Blawg100, the 100 best web sites by lawyers, for lawyers, as chosen by the editors of the ABA Journal. He speaks and writes frequently at bar associations, law firms, law schools and private workshops. He is a member of the Law Practice Management Section Council of the Massachusetts Bar Association.
He is a 1988 graduate of Northeastern University School of Law.
Scott Love, Attorney Search Group
Principles of Ethical Sales and Influence: How to Increase the Odds of Getting Your Prospects to Hire You
You will learn how to:
- Communicate in a way that gets client prospects to listen to you.
- Understand the real issues of your clients and clearly demonstrate how you can solve their problems without seeming ‘salesy’.
- Use the principles of influence as tools to move the prospect closer to hiring you.
- Get clients to move more quickly in engaging you.
About Scott: Scott Love grows law firms and accelerates the careers of partner-level attorneys through a recruitment niche focused solely on partners, groups and law firm mergers. With eighteen years of credentialed experience as a high level ‘headhunter’, he is one of the leading experts in the field of executive search and is a former sales trainer for professional service firms. He has been quoted in the Wall Street Journal, numerous trade publications for recruiters, and has authored several books in his field. Love’s website, blog, and podcast can be found at www.attorneysearchgroup.com.
Julie Fleming, Lex Innova Consulting
The Rainmaker’s Pyramid: Four Actionable Strategies to Build a Thriving Practice
- Why every private practice attorney must become a rainmaker
- How to use the Rainmaker’s Pyramid to guide your day-to-day business development activity
- How to take the right steps to advance to the next level of success–whether you’re a beginner or a seasoned rainmaker
- PLUS Q&A
About Julie: Julie A. Fleming, principal of Lex Innova Consulting, teaches lawyers to use innovative and effective measures to build a strong book of business and a lucrative practice. A former patent litigator, she is the author of The Reluctant Rainmaker: A Guide for Lawyers Who Hate Selling, Seven Foundations of Time Mastery for Attorneys, and the forthcoming Legal Rainmaking Myths: What You Think You Know About Business Development Can Kill Your Practice, as well as numerous articles focusing on topics such as business development, practice management, work/life balance, and leadership development. Before launching her consulting business in 2005, Julie practiced law for over a decade in firms of 3 to more than 2100 attorneys, specializing in patent litigation.
A graduate of Emory University School of Law, Vanderbilt University (B.A.), and Georgia State University (B.S.), Julie is a Fellow of the American Bar Foundation and currently serves as Vice Chair of the ABA Section of Science and Technology Law. She holds a certificate in leadership coaching from Georgetown University and is credentialed through the International Coaching Federation.
Julie’s work has appeared in The Practical Lawyer (ALI CLE), Trial magazine (American Association for Justice), The Bencher (American Inns of Court), ABA Now (American Bar Association), and The Glass Hammer. Julie presented the Presidential Showcase Program Seven Secrets Every Lawyers Must Know to Thrive, Even in a Recession at the 2009 American Bar Association annual meeting and is a frequent speaker for law firms, bar associations, and law schools.